Digital Marketing Agency & Paid Media

Maximize your marketing budget with multi-platform digital media execution, focusing on driving revenue and holistic growth. Our team excels in transforming concepts into conversions through strategic, cross-channel performance marketing and data-driven decision-making. Whether you’re looking for digital products to sell or need a digital marketing agency near me, we have you covered. Our expertise extends to marketing firms near you and specialized social media marketing strategies to boost your brand’s presence and performance.

Paid Media & Digital Advertising Agency

Connect with our Director of Performance Strategy to discuss how we can help maximize your paid efforts.

Speak directly with a subject matter expert who specializes in delivering custom solutions for businesses of all sizes and industries.

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Paid Media Strategy & Planning

Our team will create and execute a well-informed media strategy reflective of past performance and desired results, incorporating essential practices like A/B Testing to refine our approach, Cost Management to ensure efficient budget use, and Ad Optimization to enhance campaign effectiveness. This comprehensive strategy will help us develop an optimal channel and media mix.

Benefits of Paid Media
Key Components of a Paid Media Strategy
Paid Media Planning Process
Tracking and Analytics
A/B Testing
Retargeting Strategies
Cost Management
Ad Optimization
Trends and Best Practices
Case Studies and Success Stories

Ad Management & Optimization

Our digital advertising services drive profitable, conversion-ready traffic to your website so you can generate more revenue, boost your return on ad spend, and track the purchase metrics that matter for your bottom line. Our paid media services include:

Campaign Setup: Creating and configuring ad campaigns.
Target Audience: Defining and refining target demographics.
Budget Allocation: Managing and adjusting ad spend.
Ad Creative Development: Designing and testing ad visuals and copy.
Performance Tracking: Monitoring key metrics and KPIs.
A/B Testing: Experimenting with different ad variations.
Bid Management: Adjusting bids to optimize cost-per-click (CPC) or cost-per-impression (CPM).
Ad Placement: Choosing optimal platforms and placements for ads.
Conversion Tracking: Measuring and analyzing ad-driven conversions.
Continuous Optimization: Iterating and refining ads based on performance data.
Competitor Analysis: Evaluating and adapting to competitors’ strategies.
Retargeting: Re-engaging users who have previously interacted with ads.
Ad Scheduling: Timing ads to reach audiences at optimal times.
Compliance and Guidelines: Ensuring ads adhere to platform policies and regulations.

Performance Ad Creative & Testing

As a performance marketing agency, we understand that paid media services don’t stand alone. We have a full in-house creative team that drives growth for your business through a performance creative methodology. Our iterative testing approach ensures that we produce performance campaigns that are highly impactful and drive results.

Creative Concept Development
Visual Design
Copywriting
Ad Variation Creation
A/B Testing
Performance Analysis
Optimization of Creatives
Target Audience Feedback
Creative Iteration
Engagement Metrics

Attribution, Data Analytics & Reporting

Our paid media management and analytics team works with a variety of tools and processes to measure incremental performance and spot key insights to inform our evolving strategy to deliver continued performance.

Attribution Models: Identifying and applying different attribution models.
Data Collection: Gathering relevant data from various sources.
Performance Metrics: Tracking key performance indicators (KPIs).
Data Analysis: Interpreting data to understand trends and insights.
Reporting Tools: Utilizing tools for generating reports (e.g., Google Analytics, Tableau).
Campaign Effectiveness: Evaluating the impact of marketing campaigns.
Customer Journey Mapping: Analyzing the customer journey and touchpoints.
ROI Calculation: Measuring return on investment for different channels.
Data Visualization: Creating visual representations of data for easier understanding.
Insight Generation: Deriving actionable insights from data analysis.
Benchmarking: Comparing performance against industry standards or past results.
Adjustments & Recommendations: Making data-driven recommendations for strategy adjustments.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Rapid Rank developed a comprehensive paid media strategy that contributed to an impressive increase in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.

52% Increase In Shopify YoY revenue (November)
4.29x Increase Return On Ad Spend for Google Ads
4.54% Increase in Facebook ads revenue

Paid Search
Paid Social
Programmatic
Brand Awareness
Amazon & Marketplaces

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